(Turning product placements into controllable financial assets that generate measurable value across the entire lifecycle of a project.)
This is a live demo with real time product access. User experience can be adapted by platform.
IwantIt transforms product placement from ad-hoc negotiations into a structured financing approach built for content producers.
It connects production workflows with OTT and streaming environments to enable measurable, long-term monetization.
Product placement that works beyond release.
Backed by Leading Technology & Innovation Programs
Supported by global cloud and innovation ecosystems
Designed to structure, manage and measure product placement across production, financing and activation workflows.
Plan and structure brand integrations as part of the project's financial strategy from early stages.
Turn placements into measurable assets that extend revenue beyond premiere.
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From projects in development to content already distributed, IwantIt identifies and structures product placement opportunities into measurable financial assets ready for activation.
Showcasing products through the content we love
IWantIt revolutionises the concept of product placement by changing the model from passive to active.
It gives brands a new marketplace by connecting viewers directly with what they see on screen to product information.
Designed to integrate seamlessly within OTT and streaming environments.
A complete toolkit for embedding commerce into your streaming experience.
Identify, tag and organize products, scenes and contextual integrations across both active productions and catalog content.
Manage brand integrations across production teams, agencies and distribution partners within a single structured framework.
Generate structured, reportable placement data that supports negotiation, reporting and financial strategy.
Apply structured placement frameworks consistently across multiple productions and content libraries.
Designed to operate across streaming environments without requiring SDK installation or workflow disruption.
Core Architecture Principles
Compatible with any streaming player environment, enabling flexible implementation across OTT platforms and distribution partners.
No SDK required. No content restructuring. Designed for seamless integration within existing streaming ecosystems.
Early structured activation testing results.
80%
Did not perceive the experience as disruptive
97%
Activated the interactive layer voluntarily
88%
Value access to product information within content
91%
Already search for products seen on screen
Source: Based on controlled validation testing.
Discover how IwantIt transforms product placement into a structured, data-driven financing layer within streaming environments.
Turn scattered brand integrations into a structured asset that supports your project's financing, activation and long-term monetization strategy.
Work with our team to design placements that are measurable from greenlight through catalog exploitation.